Introducing the New Beauty Trend: The #MakeITHappen Attitude and the ‘Maker’ Mindset*

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Maybelline New York partners with 10 inspiring Filipinas as they share their #makeithappen stories

Manila, 2017- Today’s young Filipinas are more empowered than ever. They express themselves stronger than ever – whether in beauty, in fashion, even in their thoughts. They know what they want and how to be in control, and sometimes, the only thing that they need is a dose of inspiration to push them forward to make their dreams happen – and Maybelline New York, the world’s no. 1 makeup brand, perfectly knows that.

Apart from believing in the transformative power of beauty and using the energy of New York to make dreams happen, Maybelline knows that being a venue to share the stories of young successful women is what every Filipina needs to carve out a name for themselves and make IT happen. That is why this year, Maybelline New York takes it a notch higher and brings forth its ‘make IT happen’ movement as it partners with 10 young Filipina ‘Makers’ by giving them a venue to share their inspirational stories. 

“Maybelline has always believed in the power of beauty to make things happen. We want our message on empowerment and possibilities to be a part of every young Filipina’s narrative,” shared Cary Co, Marketing Director for Maybelline Philippines. “Our partnership with these 10 girls signals our commitments to bring forth what we truly mean by ‘Make IT Happen.’ We hope that by giving these girls a venue to share their stories, we are able to inspire other girls to make their own stories of success happen.”

Maybelline has partnered with these 10 young Filipina Makers to share their own make it happen stories:

Photographer Sara Black on her “Make Imagination Happen” story
Celebrity Stylist Kimi Yap on her “Make Confidence Happen” story
Fashion Designer Rosenthal Tee on her “Make Fashion Happen” story
Model Maureen Wroblewitz on her “Make Bold Happen” story
Calligrapher Alexis Ventura on her “Make Creativity Happen” story
Athlete Denisse Lazaro on her “Make Strength Happen” story
Education Advocate Arizza Nocum on her “Make Change Happen” story
Blogger Lissa Kahayon on her “Make Ambitious Happen” story
Fitness Guru Ida Paras on her “Make Determination Happen” story
Filmmaker Janina Manipol on her “Make Dedication Happen” story


“Being a fashion designer and blogger gives me an opportunity to express myself and share bits of my life to my readers. Being recognized and appreciated for what I do also drives me to succeed and to strive to be better in what I do. I’ve allowed myself to take risks, accept challenges, and dream big,” shared Lissa Kahayon.

Drawing inspiration from within, Sara Black professional photographer shares that she makes imagination happen, through visualizing the image in her mind and translating it into reality through a photograph. “What drives me is the need to stay current and putting my best work forward. Never be complacent,” shared Black. 

As an artist and entrepreneur, Alexis Ventura transformed her hobby into a business, but not without the challenges that this brings. She shares that “though turning a hobby into a business is a blessing, finding the right opportunities to develop myself and my team was not easy. Working to reach big dreams with limited resources allows us to be even more creative with our solutions”. 

These are only but a glimpse of the many Make It Happen stories that Maybelline is set to share to young Filipinas through its ‘Maker’ campaign. To know more about the Maybelline Maker campaign visit www.maybelline.com.ph and watch the latest Maybelline global anthem here: http://bit.ly/2szdmGS.

It’s time to unleash the Maker in you and #makeithappen! Keep visiting www.facebook.com/MaybellinePhilippines.

* PR article


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US Bestseller Fit Me Franchise is finally here in the Philippines!*

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The most awaited and highly-anticipated foundation from Maybelline New York finally arrives in the Philippines – and you better head to the Maybelline counter nearest you!

You asked for it and now you can have it! Starting June 2017, Filipinas can now place their hands on the most asked-for foundation from Maybelline New York as FitMe! FINALLY arrives in the Philippines. 

If you are always trying to find the perfect fit but end up settling for the closest shade to ‘match’ your skin tone, settle no more! Find the perfect one for you as Maybelline brings in here FitMe! Matte + Poreless line which offers a wide range of shades that goes beyond matching skin tone but also fits skin’s texture: your skin the way it is meant to be- fresh, breathing, and flawless. 

 “Most of the time, Filipinas are offered only about four foundation shades to choose from, which makes it a real challenge to find their perfect shade. As Fit Me comes in 10 shades to choose from, Filipinas can finally easily find their FIT. What is even more exciting is that the Fit Me line that we’re bringing in here offers a MATTE + PORELESS finish, which is suitable for the Filipina skin.” says Bianca Sing, Jr. Product Manager for Maybelline.

Fit Me is available in 4 different formats - the FitMe! Matte+Poreless Liquid Foundation, the FitMe! Foundation Stick, the FitMe! Pressed Powder, and the FitMe! Concealer. All of them are perfect for oily skin.

The FitMe! Matte+Poreless Liquid Foundation fits skin tone and texture. Leaving a natural and seamless finish, this certified US Bestseller is definitely a must have.
o Matte + Poreless 
o Blurs pores and Controls Shine
o Easily Blendable  
o Comes in 10 shades
o Ideal for normal to oily skin
o SRP- P399

The FitMe! Stick Foundation is Maybelline’s 1st powder foundation in a stick. This oil absorbing stick goes on creamy and blends into a natural matte looking finish. It has an exclusive anti-shine powder core that instantly dissolves excess oil.
o Mattifying powder in a Stick
o Easy to use, 2 Step: Swipe and Blend
o Prefect for On-The-Go
o Comes in 8 shades 
o Ideal for normal to oily skin
o SRP- P399

The FitMe! Pressed Powder is the brand’s first-ever mattifying powder that fits the skin tone and texture. Perfect for touch-ups, it offers a  poreless looking finish with shine control
o Matte + Poreless
o Contains blurring micro-powders that blur pores
o Controls shine
o Comes in 8 shades 
o Ideal for normal to oily skin
o SRP- P399

Say goodbye to dark circles, pimples, and dark spots in an instant! Fit Me Concealer gives you that natural coverage for zero flaws and blemishes.
Natural coverage
o Fits Filipina Skin
o Easily Blendable 
o Comes in 4 shades
o SRP- P199
  
With all these four FitMe! formats targeting concerns from tone to texture, while leaving you with a natural finish, there’s no need to settle anymore. Find the perfect fit for you only with FitMe! by Maybelline New York. Indeed, you can tell the world, “Don’t judge me. Don’t hide me. Don’t change me. FIT ME!”

Products are available in Maybelline counters nationwide and online over at Lazada:(http://www.lazada.com.ph/maybellineonline). For more information about Maybelline, please visit www.facebook.com/MaybellinePhilippines.

* PR article


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Mommy Diaries: SunMum Breastmilk Storage Bag

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I'm back with a new mommy blog post.

Before going back to work, I began building my milk stash because I didn't want to worry about not having enough milk for my baby while I'm away. I initially bought storage cups until I realised they take so much space in the freezer and my 10 cups were not enough.

The first breastmilk storage bag I bought was SunMum. It was the cheapest box I saw at Baby Mama  (PhP165 per box) and since I was still at a trial phase, what did I have to lose right?


The SunMum breastmilk storage bag is longer than the usual breastmilk bag. You can fill it up with 9oz or 250ml of milk. It has 3 zips for leaking security and the plastic is perforated without the need of using scissors. Just tear the perforated part and it's good for use!

The only thing I don't like about this breastmilk bag though is that I find the plastic rather thin. I always got nervous that it might leak or have a tear once frozen. Luckily, I didn't not encounter any leak at all!


This is how it looks like with 9oz worth of breastmilk! a few things I've learned with this breastfeeding journey is that you should not go beyond the indicated measurement of the breastmilk bag. Milk expands when it is frozen. You don't want it to explode or leak because it is liquid gold! If you are a bit OC about storing your breastmilk in the freezer, be consistent with the measurement per bag. I notice with SunMum that if you fill it with 3-4oz only, it can really lay flat. Thefore, they are easier to stack. More oz makes it bulkier and longer to thaw.


SunMum breastmilk storage bag retails for PhP165 and is available at Baby Mama stores.


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