Maybelline New York launches Its First-Ever Lightweight Matte Lipstick – The Powder Mattes*

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Maybelline invites girls to #PowderYourPout
launches Kelsey Merritt as the latest addition to its roster of Maybelline girls

Manila, 2017 – While many makeup junkies are still head over heels for matte lipsticks, they are more than familiar with how their favorite mattes may feel dry and heavy on their lips.   Girl, fret no more! Gone are the days of dry and heavy matte lipsticks as we welcome Maybelline New York’s first ever lightweight mattes, The Powder Mattes by Color Sensational from Maybelline New York.

This newest collection was launched in an airy, peppered in pink, red, and white party, which also introduced the newest addition to the roster of Maybelline girls – Kelsey Merritt.

“The Powder Mattes collection is really the first-of-its-kind! It is infused with twice the saturated powder pigments and honey nectar that gives you that lightweight feel on the lips so that dry and heavy matte feel can all be gone,” says Kat Diaz, Senior Product Manager for the Maybelline Philippines Lips category. “And that’s not all! We know every girl is head over heels for various lipstick shades and well, I’m happy to say that Powder Mattes has got all shades covered --15 shades from nudes to pinks to reds.”

Another highlight of the event was the introduction of Maybelline Philippines’ newest brand ambassador, Kelsey Merritt. 

The newest Maybelline girl, Kelsey Merritt, 
wearing Plum Perfection from The Powder Mattes lipstick collection.

“We’re really excited to work with Kelsey Merritt this year as our newest Maybelline girl especially because she truly exhibits what a Maybelline girl is – someone who makes it happen,” says Cary Co, Marketing Director for Maybelline New York. “With Liza Soberano who endorses our Face and Eyes products, Kelsey will be our lead ambassador for Lips,” Co adds.

Thinking that becoming a Maybelline girl was just a dream, Kelsey has expressed both appreciation and excitement to Maybelline for choosing her as one of their ambassadors. “Though I’ve worked with Gigi Hadid on a commercial for Maybelline, it never crossed my mind that I might one day actually become a Maybelline girl. So I’m thrilled and looking forward to what’s in store for me this year. To be a part of the Maybelline family and to help inspire young girls to follow their dreams no matter what is a great honor! Let’s make it happen!”


The Powder Mattes collection will be available at Maybelline counters starting March 2017 for P299. To know more about Maybelline’s promos and for updates, visit Facebook.com/MaybellinePhilippines and get inspired by our Instagram account at @welovemaybelline.

* article provided


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Maybelline New York launches Its First Ever Lightweight Matte Lipstick with a One-Two Punch!*

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One:  Pucker up with Powder Mattes from Color Sensational by Maybelline New York

Manila, February 2017 – While many makeup junkies are still head over heels for matte lipsticks, they are more than familiar how their favorite mattes feel dry and heavy on their lips.   Girl, fret no more! Gone are the days of dry and heavy matte lipsticks as we welcome Maybelline New York’s first ever lightweight mattes, The Powder Mattes by Color Sensational from Maybelline New York.

Infused with 2x saturated powder pigments and honey nectar, the Powder Mattes lipstick collection gives your lips an ultra-powdery matte finish that feels silky smooth and perfect for any everyday look. With 15 exciting nude, red and pink shades to choose from, updating your lipstick collection will be as exciting as updating your wardrobe.


Make a beeline for your own Powder Mattes lipsticks from Maybelline counters nationwide for only P299.


Two:  Maybelline Introduces the Brand’s Latest Endorser with the Perfect Pout

With the launch of Powder Mattes, Maybelline New York introduces its newest brand endorser, Kelsey Merritt.


Just as Maybelline empowers women to explore new looks and flaunt their own creativity and individuality, Kelsey is the brand’s perfect endorser.  One of the country’s up and coming models signed on to Wilhelmina Models, one of the biggest global modeling agencies,  Kelsey is today  booked with casting calls from all over the globe.   She has worked hard to pursue her modeling dreams and make it in the business.

“We’re really excited to work with Kelsey Merritt this year as our newest Maybelline girl especially because she truly exhibits what a Maybelline girl is – someone who makes it happen,” says Cary Co, Marketing Manager for Maybelline New York. “With Liza Soberano who endorses our Face and Eyes products, Kelsey will be our lead endorser for Lips.” 

This will not be the first time that Kelsey works with Maybelline New York. A year ago, she was given the opportunity to shoot a Maybelline commercial alongside the ultimate Maybelline girl, Gigi Hadid, in New York City. Given the fact that they shot it in the middle of winter wearing thin clothing, the young model chose to see the experience as a blessing.   The life of a model, after all, is a challenging one.  She tells of calls received in the wee hours of the morning to notify her that her flight to her next shoot location leaves in a few hours; the relentless demands of the modeling industry; and the constant struggle to balance her schedule between University studies and work. By staying true to herself, she has managed to embrace the life she has chosen.    

“The industry I’m in brings me challenging surprises. I find myself writing my school paper on the plane, and packing my stuff at a moment’s notice to jump on a plane. It can really be unpredictable but that’s what makes it exciting,” she says. “Though I’ve worked with Gigi Hadid on a commercial for Maybelline, it never crossed my mind that I might one day actually become a Maybelline girl. So I’m thrilled and looking forward to what’s in store for me this year. To be part of the Maybelline family and to help inspire young girls to follow their dreams no matter what is a great honor! Let’s make it happen!”

With its recently unveiled Powder Mattes collection and newest endorser, Maybelline New York has launched the perfect combination to inspire girls to make it happen in 2017.

* article provided


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Debunking Baby Sleep Myths*

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Manila, February 2017 – Sleep has always been one of the biggest concerns for first-time parents. We witness first-hand the effects of what a missed nap or a delayed bedtime can do to our babies, and with so much information to process, we can’t blame ourselves if we get caught up in bedtime myths.

Here are a few common bedtime myths that you may not have known could be solved by trouble-free remedies.  

1. “My baby is just a poor sleeper. There’s nothing I can do about it.” 
There is no such thing as a ‘poor sleeper’. The trick is to help your baby get more familiar with bedtime. According to several sleep experts, one of the most effective ways is by establishing a bedtime routine. 

JOHNSON'S®: recently came out with the first scientifically-proven bedtime routine, which consists of three simple steps: Bath, Massage, and Quiet Time. When used with the official line of Bedtime™ products—made with NATURALCALM™ aromas and a NO MORE TEARS® Mildness® formula—it guarantees your baby an additional one hour of sleep, after just seven days. 

2. “Babies wake because they are breast fed.” 
Plenty of factors could affect a baby’s sudden waking in the night—it could be caused by a genetic predisposition, developmental age, environment, or even a previously introduced sleep habits.

Avoid feeding and rocking your baby before putting him/her to sleep because this may also enforce an unnecessary habit that he/she may carry with him/her when growing up. 

3. “If I get my baby tired enough, she’ll be able to sleep through the night.”
Babies actually benefit from sleep more than we think, so it’s important that we don’t deprive them of these by trying to desperately get them to sleep. 

According to Dr. Agnes Tirona-Remulla, ENT-Head and Neck Specialist, who sub-specializes in Sleep Medicine and Surgery, babies gain three things from sleep: physical, emotional, and cognitive development—stronger immune system, proper weight regulation, improved social skills and mother-child interaction, enhanced learning and memory. 

4. “Don’t give your baby a bath at night! He’ll catch a cold.”
This is probably one of the most common bedtime myths Filipino moms hear; but contrary to what our elders say, giving our babies a bath in the evening is actually a good way of preparing them for sleep.  

The warm bath loosens up their muscles and helps them relax, signaling them that it’s almost time to go off to dream land. 

5. “I’ll wait until my baby is a toddler to help him sleep better.”
It’s no easy task to teach your baby how to sleep, so why delay it when you can start early? As Dr. Remulla said, the best thing about establishing a bedtime routine is that it instills good sleeping habits, as well, as a good sleep schedule. This in turn, guarantees both you and your child a longer, more restful slumber in the long-run. 


For more tips on how to better sleep train your baby, you can visit www.johnsonsbaby.com.

* article provided


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KJM Cosmetics Cheek and Lip Stains

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I've been seeing this cheek and lip stains all over the internet since last year. I was curious of course especially since I started with cheek and lip tints. Remember Bench lip tint and Benetint? 

So, when I finally got a hold of these cheek and lip tints, I tried them on immediately.

KJM Cosmetics Cheek and Lip Stain

And quite honestly, I do not know what to feel about this product.

Mothercare Philippines: The Worst Store to have Your Baby Gift Registry

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If you have a baby on the way and will have your baby shower soon, do not have your baby registry at Mothercare Philippines.
Mothercare Philippines: The Worst Store to have Your Baby Gift Registry
image from mother care.ph

Things to Note When You Avail of Free International Shipping from Online Stores Abroad

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Remember my Colourpop Lippie Stix post two years ago? I got a lot of private messages asking me how I managed to have those lippie stix delivered to my home address as they didn't offer international shipping back then. My only trick then was having the items delivered to our home address in California then brought it back with us to Manila.

But last year, Colourpop began offering free international shipping! I was tempted to order and try their international shipping but the thought of dealing with Customs, their absurd additional taxes , and the emotional roller coaster of thinking whether the package got lost in transit made me dismiss the idea.

BUUUUUUT! I couldn't resist the Black Friday sale. So I gave in. I cancelled my trip to the US this year for medical reasons so there is really no other way for me but to try they international shipping. Bahala na in dealing with the local post office and Customs.

DISCLAIMER: everything is based from my experience with International Shipping so please spare me your hanash if your experience is different from mine.

Be Confidently Beautiful for the holidays with Strip's Mulled Wine Wax*

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Thinking of going on a trip for the holidays? Get into the spirit of the season and make sure you stay confidently beautiful enough to bare wherever you go with STRIP’s limited edition Mulled Wine Wax.

Following the same well-loved formula that STRIP has been known for, the limited edition Mulled Wine Wax is perfect for those who are thinking of getting Brazilian or Boyzilian for the first time. It’s infused with the warm and festive scent of red wine, orange, cloves, and cinnamon, which is sure to get you into a holiday mood.



Packed with the healing effects of aloe vera and chamomile, STRIP’s waxes are known for significantly reducing any discomfort that is often associated with waxing, making it ideal for use on sensitive areas. In addition, it also helps keep waxed areas well-hydrated, and even brightens it with regular use.



Here’s the best part—as a special holiday promotion, everyone can enjoy Brazilian Waxing using the limited-edition Mulled Wine Wax for only Php1798.00 and Underarm Waxing for Php798.00 until March 2017.

STRIP currently has three locations in the Philippines, including Serendra, Greenbelt 5 and Mega Fashion Hall. For more information, you may visit www.strip-manila.com or send an email to customercare@hareminc.com. You may also follow https://www.facebook.com/stripmanila.

* article provided


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